No films now… then why can’t you charge less?

A few days back someone enquired about my photography services. Of course she had seen my work and liked it. As a routine, she asked me to send a quote. After carefully understanding the amount of work and creativity involved in the job I did send one. She called me after a couple of days to find out if she could negotiate on the rates. I said that the rates were carefully calculated and hence not negotiable.

Immediately she asked me as why I charged so much when I was not using film rolls. Most people think that the digital work is cheaper than film for the mere reason that film is not there. (How can someone comfortably forget that the digital SLR cameras and related gadgets are far more expensive than film SLR cameras?). Then, I reaffirmed that the charges were mainly for my skills & services.  

Again she argued that she herself was using a digital camera and she knew about photography. But the truth is that, a professional photographer’s rates can’t be attributed only for the cost of materials used (like films and prints).

When a professional photographer finalizes a quote/tariff, the following factors need to be considered,

1. The creativity and skills involved in handling the job
2. The experience and professionalism of the photographer
3. The market value or demand for the photographer
4. The time spent on and off the job at the location especially the extended working hours
5. The number of final images, prints or other outputs planned for the job
6. The extent of post production, machine and man hours involved for retouching & image editing
7. The skills and design elements expected in a designer photo-book.
8. The cost of printing and making of the photo book (album)
9. The cost of wastages of the prints/shots
10. The kind of cameras, lenses, flashes and other photography equipments used
11. The interest on investment on the expensive professional equipments
12. The maintenance, repair and replacement of professional equipments
13. The share of capital/revenue/incidental expenses
14. The number of assistants working along with the photographer
15. The transport or shifting expenses to a location and so on.

Don’t you think that a photographer must consider money value for all the above when the rates are finalized?

Can Tripods be a hassle……?

The tripods always have a special treatment by many authorities monitoring the photography in public places… especially where photography is restricted. Many times they allow top end DSLR cameras and fast lenses but not the ‘tripods’. This may be because that they think tripods are generally used by professional photographers. (Yes, it is true that you feel the pride and status of a professional, when your camera is on a good tripod)

Some of them even mistake it for deadly weapons like machine guns. Recently when I tried to take a professional heavy duty tripod in to a five star hotel for shooting a high end wedding, I had a tough time in convincing the security personnel that it is a ‘camera stand’ and not a gun. They said that they had not seen any wedding photographer using such accessory in the job. At the end, they were not convinced and I had to leave the tripod in my car.

On the other hand tripods can be a hassle to carry around with you but they help you take great shots in many ways. There are few accessories I consider that you cannot be without it for making great pictures. The tripod stands first in the list.

Most of the budding photographers talk more about mega pixels of cameras and 12X zoom lenses than about tripods, tripod heads and quick releases. I would always suggest my students to think of buying a solid tripod before they think of buying an expensive long focus telephoto or zoom lenses. An expensive L series (they call it luxury lens) Canon 100 – 400mm, long zoom lens becomes useless for many photography situations if you do not have a proper camera supporting system - “a sturdy Tripod”.

Tripods for a good photographer are similar to helmets for a safe two wheeler rider. Tripods add life to your pictures as helmets save the life. Both of them are difficult to carry, handle and store. Yet, the importance of them will be known only when you forget to use them.

Tripods are generally known to avoid camera shake in the pictures. But for a serious photographer it does a lot more....

Next time, whenever you are shooting something important; do not forget to use a tripod wherever it is possible.

Image info: The image above was shot using a Canon 100-400mm L lens with a Canon 2X Tele converter at 400mm (effectively 800mm) and Canon EOS 5D on a sturdy tripod. F/11, 1/90 seconds, ISO-400, evaluative metering, AV exposure mode, exposure compensated shooting distance 20 meters approx.